The road the cloth travelled

In the sixteenth century our family span and wove by hand. The work is called soot katna, the drawing out of thread, and it is the slowest part of making cloth. It is also the part that decides everything after it. Thread pulled evenly takes dye evenly, holds embroidery without puckering, and outlasts the person who wore it first.

That cloth travelled. Out of India through the ports of the Arabian Sea, across Persia and Arabia, into Venice and Genoa and the courts that bought there. It changed name at every border it crossed.

What reached Europe was sold as European. The technique was not credited, the hands were not named, and the profit stayed at the end of the road.

VALAJI is the same work, under its own name.

Private Commission

One piece, made once, for one person. Hand-wrought in the Valaji atelier, in techniques our family has worked since the sixteenth century.

How a commission begins

It begins with a conversation. We talk about the occasion, the cloth, and how you want to move in it. Then we take your measurements. Nothing is cut until the drawings and the deposit are agreed.

After that the work is slow on purpose. Hand embroidery is counted in hours rather than days, and a piece is finished when it is finished, not when a calendar says so.

We hold appointments privately, and at trunk shows by invitation. Nothing is kept in stock and nothing is sold online.

Request an appointment

Tell us a little, and we will write back ourselves.

How would you like to meet

We reply to every enquiry ourselves.